It is evident why data analytics should be used. In general, companies using data analytics claim 8% improvements in profit, 10% decreases in operating expenses, and 30% average annual growth rates. Just one in six businesses successfully employ data analytics, but those that do report margin improvements of 500 basis points or more in a year. https://www.apsense.com/article/818159-making-data-analytics-real-to-drive-impact.html