“The obstacle is convincing people that it’s water. People are so qualified to consume water from a plastic bottle, when you put it in a special variety they ponder if it’s coconut water or juice or milk. The packaging is biodegradable, recyclable, and typically made with much less hazardous chemicals, https://gablecarton.water.blog/2024/12/10/pioneering-eco-friendly-hydration-with-sustainable-water-packaging/