The PESTEL analysis reviewed Earlier looked at the macro environmental components affecting business, although not the microenvironmental components. Among the microenvironmental factors are competitors, that are addressed by a competitor analysis. The Opponents analysis of Pepsi-Lipton Brisk appears to be for the immediate and indirect rivals within the sector https://spenceracsfy.onzeblog.com/34919578/not-known-facts-about-harvard-case-study-help