Simply because breakthrough doesn’t originate from watching for points to settle. It arises from selecting to lead when points remain uncertain. And that choice—to maintain likely, to maintain clarifying, to keep aligning—will be the distinction between transformation that fades and transformation that finishes. Protect against scope creep: Keep pilots little https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/