Google Ads (formerly known as Google AdWords) is Google’s pay-per-click (PPC) online advertising platform. It allows businesses to create ads that appear on Google’s search engine results pages (SERPs), across its vast network of partner websites (the Google Display Network), on YouTube, and within mobile apps. https://cerostech.com/unlocking-digital-growth-a-guide-to-google-ads-and-its-powerful-benefits/